When a boutique like Luna Co Soap expands its product line—from a thriving Long Island candle workshop to a curated handmade soap collection—search engines need a clear roadmap. An HTML sitemap serves as that roadmap, guiding crawlers and visitors alike through the intricate web of artisan body oils, goddess candles and incense, and specialty classes such as a candle making class Babylon NY. This article outlines a systematic, step‑by‑step approach to designing an HTML sitemap that not only bolsters SEO but also enhances user experience for buyers looking to buy goddess soap online.

1. Understand the Core Purpose of an HTML Sitemap

An HTML sitemap differs from an XML sitemap, which is primarily for search‑engine bots. The HTML version is a publicly visible page that lists every important page on your site, organized in a logical hierarchy. For a business that balances e‑commerce (e.g., selling goddess candles) with educational offerings (e.g., candle making workshop Long Island), the sitemap becomes a navigational hub. Visitors can quickly locate the “Long Island candle workshop” schedule, the “artisan body oils” catalog, or the registration form for the “candle making class Babylon NY”. At the same time, search engines gain a clearer picture of site architecture, helping them assign appropriate relevance to each page.

2. Perform a Content Audit Before Mapping

Start by cataloguing every URL that contributes to your brand narrative. Create a spreadsheet with columns for:

Page URL Primary keyword (e.g., Long Island candle workshop) Content type (product, blog, event) Priority (high, medium, low)

During this audit, pay special attention to the pages that target the primary keywords listed in the brief. Ensure that each keyword appears on a dedicated, high‑quality page. For instance, the phrase “buy goddess soap online” should link to a well‑optimized product landing page that showcases the soap’s ingredients, scent profile, and price.

3. Design a Logical Hierarchy That Mirrors User Intent

After the audit, arrange pages in a tiered structure. A recommended hierarchy for Luna Co Soap might look like this:

Home Shop

Handmade Soap Collection Artisan Body Oils Goddess Candles and Incense

Workshops

Long Island Candle Workshop Candle Making Class Babylon NY Online Candle Making Workshop Long Island

About Blog Contact

This structure reflects the natural flow of a visitor who first discovers the brand, then decides whether to shop, learn, or connect. By placing “Long Island candle workshop” and “candle making class Babylon NY” under a common “Workshops” parent, you signal to search engines that these pages share thematic relevance, strengthening the topical authority of the entire section.

4. Write Descriptive Anchor Text for Each Entry

Link text should be concise yet descriptive, incorporating the targeted keyword where appropriate. Instead of generic “click here”, use “register for the Long Island candle workshop” or “explore our artisan body oils”. This practice not only improves SEO—because anchor text is a ranking signal—but also aids accessibility for screen‑reader users.

5. Implement Structured Data for Rich Snippets

Beyond plain HTML, you can enrich the sitemap with Schema.org markup. Use the BreadcrumbList type to represent the hierarchical navigation, and the WebPage type for each listed page. Here’s a simplified example for a product page:

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